- PORTLAND, Oregon

Leopold Ketel & Partners, one of the Northwest's leading full-service marketing firms, announced May 20 that it has won the Friedrich Air Conditioning account. Based in San Antonio, Texas, Friedrich is America's leading manufacturer of premium, commercial-grade room air conditioners and other cooling products.

Brian Campbell, Friedrich's vice president, sales and marketing, said the process included researching 18 agencies, initiating dialog with six and selecting two finalists-a large regional Texas agency and LKP.

"The decision to partner with LKP was based on their award-winning creative and the fact that the LKP team impressed us during every step of the process. We believe this is going to be a wonderful, long-term relationship for both of us," he said.

LKP will provide strategic planning, advertising, interactive, public relations and special event support.

"We are honored that a great company like Friedrich selected us," said agency president Jerry Ketel. "Friedrich was founded 126 years ago and has a legacy of innovation and success that we plan to showcase in upcoming campaigns."

Leopold Ketel & Partners' client roster includes the Tillamook Cheese, Friedrich Air Conditioning, Oregon Health & Science University, The Allison Inn & Spa, Oregon Public Broadcasting, Oregon Humane Society, Oregon Coast Aquarium, Hood River Distillers, Benchmade Knife Company, Houdini, Inc., Springbrook Properties, Planned Parenthood of the Columbia Willamette and Cannon Beach Business Associates. For more information, call 503-295-1918, www.leopoldketel.com. Media contact: Olga Haley, 971-244-0661; olga@leoketel.com.